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While Colbert Acted, Marketers Slept
NASA recently made the mistake of running an online contest to rename room “Node 3″ of the international space station. The government organization presented the public with four pre-approved names...
View ArticleBehind the scenes at Beyonce’s Nintendo shoot
These “behind the scenes” videos seem to be cropping up quite a bit lately. This one actually appears to be less rehearsed than most, with the exception of the obligatory interview. It’s clearly been...
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EMI + IPM = MLK?
Wouldn’t it make sense for EMI Music Publishing, representative of 1.3 million musical compositions, to represent all printed materials of Dr. Martin Luther King in all media. Wouldn’t that make...
View ArticleNike Edits Gnarls Barkley’s ‘Run’: Same Song, Different Meaning
Gnarls Barkley’s “Run” has the right energy for this spot, and it seems to fit, so long as you don’t listen too closely to the lyrics. Nike begins the spot with the third verse: Yeah I’m on the run See...
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Stealing Cars – What I Learned From The New Music Model
I have a proposal. I would like to propose that every man and woman old enough to drive head out to their local auto dealership this week and take home a car. Don’t pay for it. Just find one you...
View ArticleLindsay Lohan Proves Even Train Wrecks Get Endorsement Deals
In the words of Adfreak: When I saw this new ad featuring a nearly unrecognizable Lindsay Lohan, I assumed it was one of those “Only being shown in Japan” things. Then I remembered that those...
View ArticleJose Reyes runs for Under Armour
As a Mets fan I wanted to like this latest Under Armour ad featuring Jose Reyes. Especially since not long ago I had some kind things to say about a Dick’s Sporting Goods/Nike ad starring arch enemy...
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Scarlet Johansson for Moet & Chandon
Would you buy champagne from this woman? Moet & Chandon is betting you will. A-list film celebrities choose their endorsements carefully. For on-camera work, as opposed to voice-over...
View ArticleHonda uses the public domain to ‘Let it Shine’
Remember, not all memorable music needs to be licensed. Honda’s recent launch spot for their Insight hybrid uses a new arrangement of the Harry D. Loes composition “Let It Shine”. While the...
View ArticleGillette Fusion fails at fusing athletes, music and film
I want to meet the person at BBDO who sold this to Gillette. Seriously. I do. Because if they can sell this, they can sell anything. They can sell peace to the middle east. They can sell a pro...
View ArticleChase Bank tries to purchase ‘Instant Karma’
If only it were this easy. If only a bank could execute a music license and have “Instant Karma”. Unfortunately, it is not this easy. Californians should know. They are suffering under one the...
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Iggy Pop’s Swiftcover Ad is Banned in the U.K.
Iggy Pop’s Swiftcover.com ad campaign has been banned after Britain’s Advertising Standards Authority (ASA) “concluded the ad was misleading”. In the ad Pop declares “I got it Swiftcovered. I got...
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Music Pirates Steal From Earthquake Victims
According to Variety: In Italy, piracy knows no charity. In the wake of the recent earthquake, 56 popular local artists and musicians recorded a six-minute song to raise reconstruction funds. The...
View ArticleTravelers Insurance – Ray LaMontagne
I am happy to announce that I recently completed licensing Ray LaMontagne’s “Trouble” for the above Traveler’s Insurance ad. The spot is called “Prized Possession”. Enjoy.
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Fans Don’t Let Fans Steal From Bands
I understand that we live in a digital world. I understand that any creation which can be turned into a digital file can then be duplicated without any change to the original file. I understand that...
View Article(U.K.) Alice Cooper for Sony BRAVIA
Alice Cooper tries to convince you to trade in your old TV for a credit towards a new Sony BRAVIA. Apparently this is better than throwing your old set out the window…which is something that Cooper...
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Mountain Dew – Green Label Art Volume III
In early September the Mountain Dew Green Label Art series will return for part III. The third series will feature contemporary artists Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO and...
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Tiger Woods on Behalf of Toyota
Hi, my name is Tiger Woods. You may have heard of me. Over the past few months, well, years actually, I’ve made a few mistakes. I’ve slept with porn stars and socialites and women who work at...
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Why the Louis Vuitton – Hyundai Lawsuit Reminds Me of a Standardized Test...
So Hyundai wants to create an ad positioning the new 2011 Sonata as affordable luxury. They display the following images juxtaposed against more blue collar personalities and objects. A Yacht Caviar...
View ArticleThe Brand is Not the Band…Nor is it a Record Label
Every few months another article is written about how brands are the new record labels. They rehash the usual claims, brands have financial resources, brands have reach, brands can promote your music....
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